our story

Fractional was founded by three startup marketers who came together over a shared love of scaling brands. 

We’re on a mission to solve the marketing leadership problem endemic in startups, and enable marketers to pursue more fulfilling careers.

We combine our experience from day-zero startups, high-growth unicorns and billion-dollar corporate brands to curate leading marketers and make them available to startups. 

why it matters

Experience shows that marketing leadership is critical to unlock the replicable and profitable growth needed to scale. But many start-ups can’t find or afford a sufficiently experienced and capable in-house CMO. The result is often a tactical and siloed approach, with poor return on marketing investment and constrained growth. 

Our flexible, part-time CMO model means you invest only in the specific support you need right now, with the opportunity to scale up or down as your priorities and complexity evolve. 

All our CMOs are vetted by the partners and meet strict requirements on track record and delivery in leadership roles. All are seasoned operators, with the right skill set for the startup environment, and can embed seamlessly into your team to create impact from day one. 

meet the team

We combine our marketing experience from day-zero startups, high-growth unicorns and billion-dollar corporate brands

  • A fractional CMO is an experienced all-round marketing leader who can work for your company on a part-time basis to help address your critical marketing needs.

  • No, we can work with all different types of businesses. We generally find that start-ups are most interested in fractional services but we can definitely add lots of value to more mature businesses too.

  • The first step is to get in touch using the contact form on this website or by emailing hello@fractional.sg. We will then set up an introductory call to understand your needs and advise on how we can help.

  • Quotes are provided on request and depend on the brief. Our CMOs are all of high-calibre but by opting for minimal contact time the cost can be accessible to a wide range of clients.

  • Our CMOs are all experienced senior leaders with a breadth of marketing expertise. Our collective includes talent that covers most industries. We are able to take on most strategic level briefs, but do not provide execution or production services at this time. For more information, visit our services page.

  • We have CMOs with experience across B2C and B2B and most industries from crypto to consumer products and everything in between.

  • Yes, we have CMOs with experience in both B2B and B2C and in many cases our talent has experience in both.

  • Our fractional collective is selective in its membership. We have a strict set of criteria that CMOs must meet to be considered. Every CMO is vetted by at least two of our partners through interviews and reference checks. In the very unlikely event that you’re not happy with the services provided by a fractional CMO, we will replace them with a better fit.

subscribe

subscribe