The Creator Economy is the Future of Marketing
Insights from Delbert, a seasoned marketing leader in consumer brands, now at the helm of a global dating app.
The creator economy is not just a trend; it is the future of marketing. There are 5 drivers that explain why the future of marketing is all about creators.
Why Brand Development is Mission Critical
One of the most fundamental roles of a marketing team is to build a strong brand. Over the past decade, as marketing has become obsessed with bottom-funnel growth tactics that deliver short-term volume uplifts, the power of brand has been overlooked. Thankfully, it’s making a comeback.
Marketing undeniably plays a role in driving sales volume, but our true value is in driving profit and this means delivering sustainable demand and higher price. The beauty of a strong brand is that it drives both—expanding demand for the long term while boosting pricing power. And yes, this is just as relevant in B2B as it is in B2C.
Why Leaders Must Articulate Their Vision Clearly
Insights from Delbert, a seasoned marketing leader in consumer brands, now at the helm of a global dating app.
One way leadership unintentionally increases the cost of justification is when they, intentionally or not, don’t fully articulate how and why they are feeling what they are feeling. I recall speaking to the founder of a fairly mature startup once, where they were asking for marketing advice…
Fractional Marketing: The Smarter, Leaner Way for Business Growth
Fractional marketing refers to engaging a highly experienced marketing professional or team on a part-time or project-based basis. These experts, often referred to as fractional CMOs or fractional marketing consultants, bring strategic guidance and executional support tailored to your company’s specific needs.
Whether you require help with market growth, branding, product marketing, go-to-market strategy, comprehensive marketing consultancy, or any marketing-related initiative to scale your business, fractional marketers can provide the expertise to fill gaps, drive growth, and align marketing strategies with your overarching business goals.
The Essential Marketing Advice for Scaling Smaller Brands
Many startup or SME marketing leaders I meet consume a steady stream of educational marketing content. It’s an obvious move - most are stepping into leadership roles early, often without the mentorship of more experienced marketers. But how relevant and actionable is this content for small-business marketers?
Doing the Opposite: Outsmarting Big Brands to Disrupt the Industry
Insights from Delbert, a seasoned marketing leader in consumer brands, now at the helm of a global dating app.
A couple of months back, I had the privilege of sharing my experience with the marketing team of a fast-growing startup…
5 Common Pitfalls in Brand Building among Southeast Asian Startups and How to Avoid Them
Building a brand is challenging yet rewarding for any startup, especially in Southeast Asia, where markets are diverse and cultural nuances are more complex. Drawing insights from Monita, our fractional CMO with a forte in brand building, product marketing and organisational development, here are 5 common missteps in brand building that startups often encounter and strategies to sidestep them.
Beyond the Pitch Deck: Understanding Marketing Strategy for Startup Founders
As founders, our focus is often on securing investment. As such, we fall into the trap of believing that our pitch deck doubles as our marketing strategy. To achieve significant and sustainable growth, we should use a more focused approach to marketing.
Embracing AI to Create Impactful Marketing Strategies
At our recent online community event, our fractional Chief Marketing Officers (CMOs) from various industries came together to discuss the growing influence of generative AI in marketing. There was clear consensus that AI tools are making big strides in improving marketing productivity and efficiency. Plenty of use-cases were discussed, including using these tools for research, content creation and video editing, as well as for improving customer experience and optimising digital ads. Talking points included the skills needed to work with the technology and how to manage risks around the use of AI tools in companies.
10 Reasons Startups Need A Fractional CMO
Why am I starting a fractional CMO business? In short, I believe it’s one of the largest unmet needs in the startup ecosystem right now, particularly in Asia. And in the last four years I spent at Sequoia India & SEA, I spent a lot of my time advising and mentoring 50+ startups across the US, India, SE Asia and Australia on their brand, marketing and GTM strategy. However, most VC firms don’t have a team of operators on staff and therefore for most founders, this kind of hands-on guidance may be hard to come by.