Sophie is a seasoned marketing leader who has built and scaled brands across sectors including food, healthcare, pharmaceuticals, prop-tech, travel and e-commerce.

She was co-founder and CMO of Cove, a pan-Asian consumer prop-tech business with eight figure revenues in three geographies and funded by high profile investors. She previously honed her craft in eight years in FMCG, covering roles in Brand Strategy, Product Development, Market Expansion, Advertising and Communications, Pricing and Commercial Strategy on some of the world’s largest brands. 

Originally from the UK, Sophie has experience across Europe, Australia and NZ, Southeast Asia, China and South Korea.