Fractional Marketing: The Smarter, Leaner Way for Business Growth
Fractional marketing refers to engaging a highly experienced marketing professional or team on a part-time or project-based basis. These experts, often referred to as fractional CMOs or fractional marketing consultants, bring strategic guidance and executional support tailored to your company’s specific needs.
Whether you require help with market growth, branding, product marketing, go-to-market strategy, comprehensive marketing consultancy, or any marketing-related initiative to scale your business, fractional marketers can provide the expertise to fill gaps, drive growth, and align marketing strategies with your overarching business goals.
The Essential Marketing Advice for Scaling Smaller Brands
Many startup or SME marketing leaders I meet consume a steady stream of educational marketing content. It’s an obvious move - most are stepping into leadership roles early, often without the mentorship of more experienced marketers. But how relevant and actionable is this content for small-business marketers?
Beyond the Pitch Deck: Understanding Marketing Strategy for Startup Founders
As founders, our focus is often on securing investment. As such, we fall into the trap of believing that our pitch deck doubles as our marketing strategy. To achieve significant and sustainable growth, we should use a more focused approach to marketing.
10 Reasons Startups Need A Fractional CMO
Why am I starting a fractional CMO business? In short, I believe it’s one of the largest unmet needs in the startup ecosystem right now, particularly in Asia. And in the last four years I spent at Sequoia India & SEA, I spent a lot of my time advising and mentoring 50+ startups across the US, India, SE Asia and Australia on their brand, marketing and GTM strategy. However, most VC firms don’t have a team of operators on staff and therefore for most founders, this kind of hands-on guidance may be hard to come by.