Embracing AI to Create Impactful Marketing Strategies

At our recent online community event, our fractional Chief Marketing Officers (CMOs) from various industries came together to discuss the growing influence of generative AI in marketing. There was clear consensus that AI tools are making big strides in improving marketing productivity and efficiency. Plenty of use-cases were discussed, including using these tools for research, content creation and video editing, as well as for improving customer experience and optimising digital ads. Talking points included the skills needed to work with the technology and how to manage risks around the use of AI tools in companies.