connecting breakout startups with changemaker CMOs

we unlock scalable growth

Fractional is a collective of top-calibre CMOs available on a part-time basis.

We provide tailored marketing leadership at a fraction of the cost of a full-time hire. Our CMOs are carefully curated to meet the unique needs of each business from day one. They come from a variety of industries and backgrounds but all have:

  • a track record of delivery across multiple business cycles

  • broad leadership experience and commercial business acumen 

  • hands-on operational expertise in high-growth environments

If you’re a business leader looking to level up your marketing and unleash your growth potential, you’re in the right place. 

what is a fractional CMO?

A fractional CMO is a strategic partner for founders and business leaders. Whether you’re a product visionary without marketing expertise or an experienced marketing leader looking for thought partnership, we work closely with you to achieve your growth ambitions.

We can do everything you’d expect a full-time in-house CMO to do but on a more flexible basis, which means you only pay for what you really need right now.

Ideation and Strategy

We develop winning strategies for brands, products and markets.

Tactical Planning

We support decision-making from budget allocation & pricing to channel mix & campaigns.

Capability Building

We optimise processes, technology & tools and provide training to your marketing team.

Team Leadership

We handle organizational design and recruitment and coach existing teams.

who we’ve worked for

what our clients say

  • “Our fractional CMO Oliver quickly understood the key growth levers behind our business and the vision behind our brand. His impact has been immense.”

    — Daniel Nivern, Co-Founder & CEO at Virtual Internships

  • "Oliver laid the foundations of the App Annie brand…more than any other exec was able to paint the vision of the company’s future. A strategic and entrepreneurial marketer, he is truly world class."

    — Matt Hunter, Former Chief Product Officer at App Annie

  • "Sophie is a stellar all-round marketer. In the time she was our CMO she built our brand from scratch to eight figure revenues across three Asian markets."

    — Guillaume Castagne, CEO, Cove

  • “Rana is one of the sharpest data-driven marketers I have come across. He did a fantastic job building out the foundations of CRM and lifecycle marketing for Uber in a scalable way across the diverse markets in Asia.”

    - Renaud Besnard, Former CMO of Asia-Pacific (ex-India), Uber

get in touch

Let us know what you need and we’ll set up an introductory call.